Today’s advertising landscape is full of opportunities, companies and acronyms. With ongoing developments in technology, new solutions and companies are constantly evolving to help marketers improve their display advertising.
This guide will help you wrap your heads around the current advertising technology ecosystem, understand how we arrived at this point and simplify the science and technology that holds the industry together.
Learn more about:
- The evolution of online advertising
- How Real-Time Bidding (RTB) really works
- Ad networks, ad exchanges, and other RTB partners