Display advertising spend in the financial sector is forecast to reach over £2.5 billion in 2015, accounting for 13% of UK display ad spend this year. The Real-Time Advertising: Financial Sector report, looks at how finance marketers are embracing digital advertising. The report, based on an independently commissioned survey, found that over a third of large EMEA financial companies (more than 500 employees) say they will move 20 – 40% of their offline budget to digital in the next two years.
This report provides finance marketers with guidance on how to maximise the digital advertising opportunity. It also looks at how finance marketers can use programmatic technology to gain and retain customers across the purchase funnel.
What you’ll learn:
- Key attributes of the online finance consumer
- How to leverage search data to predict consumer intent
- How programmatic advertising technology can be used for online branding campaigns