Advertise — White Paper

Promise Unfulfilled? Lessons From the Revolution

Six Things You Need To Know About Real-Time Display Advertising

From its onset a few years ago, real-time bidding has been a catalyst for amazing growth and extraordinary technical accomplishments in the display advertising industry. But outside of retargeting campaigns, where is the promised improvement in campaign performance?

Quantcast has researched to see what works, what doesn’t, and why. We’ve discovered six reasons why key assumptions of RTB 1.0 are incorrect, and we’ve found that an integrated approach to targeting is what’s needed to drive better results.

Please fill out the form to view the content.