Big data is often viewed by marketers as a tool for driving conversions via digital advertising. However there are also significant opportunities to leverage data further up the funnel: to drive awareness and consideration, ultimately turning audiences into prospects. But before this can happen, it’s important for brand marketers to understand the varieties of types of data available, and which are best suited for specific marketing objectives.
Download this guide to learn how big data can help you reach and engage with your most relevant and valuable audiences to create impactful branding campaigns.
- How data can connect you to the right audience
- An overview of available data types and how to use them
- How to evaluate and select the right data partner for your marketing objectives