Give your advertisers and acquisition marketers the insights they need. Get detailed demographic, interest and geographic profiles, including age, gender, household income and even the websites your users visit. Use the data to focus your acquisition efforts, and attract advertisers and partners.
Keep an eye on your audience growth, engagement and retention, and publish audience stats on your public profile to attract advertisers and partners. Get a holistic view across all your apps, or dive deep into specific audience segments—or both.
You need reliability and speed from every SDK that goes into your app. Quantcast’s SDK is highly stable and leads mobile analytics providers in execution speed. Since it’s distributed as code, our SDK is also fully transparent.
Quantcast Measure provides the most accurate demographics, including age, gender, income, HHI, education, family, ethnicity and engagement. We see the average US online user 600x per month—that’s like having coffee with your friend every 45 minutes. This intense visibility into online behavior patterns allows us to draw incredibly detailed audience profiles, even for small user groups.
Want to know what your customer likes? Quantcast provides the only analytics service that shows app owners where their audiences browse online. Use our lists of interest categories and top visited sites to understand what drives your audience, and reveal new sources for user acquisition. All Quantcast lists are powered by our uniquely broad and deep visibility into online behaviour.
Who? How often? Track unique users and visits across your apps and sites, or for a particular segment, over any time period. See usage broken down by geography. View the data in an interactive graph, or get it via the Measure API.
Use custom audience segmentation to analyse any set of your app users. Learn what kinds of users are completing purchases or consuming certain content, and use that data to grow your acquisition and ad sales.
Get insight into how users move between your website, mobile website and app. Measure the success of your cross-platform marketing programs, and understand how each platform engages your users.
Installs & Upgrades
Track installs and upgrade adoption, as well as how your users are engaging across various versions so you can determine if your feature changes have made the desired impact.
Understand how many users you’ve retained from any install date to gauge the quality of your acquisition sources.
See the occurrences and frequency of any key event, including purchases made, levels completed or features used.