Advertise — Entertainment

Stage Entertainment Receive Standing Ovation for Cats Musical

THE GOALS

  • Increase direct ticket sales for the theatre show Cats
  • Increase direct market share

THE CHALLENGES

  • Attracting new customers in an efficient and cost effective way
  • Emergence of online ticketing resellers have saturated the marketplace

We have a trusted relationship with Quantcast. With the level of insights they provide, we optimise demographic data in our marketing strategy on an ongoing basis. Quantcast demonstrates efficiency in digital advertising, helping us increase overall revenue.”

Arnaud Cazet, Chief Marketing Officer, Stage 

THE SOLUTION

  • Identifying Ideal Audiences – Quantcast used its proprietary dataset to develop a custom model based on consumers who had purchased Cats tickets directly from Stage Entertainment.
  • Audience Insights – A digital ad campaign was implemented, leveraging demographics, including: age, gender, income, education and online browsing behaviour.
  • Increasing Direct Sales Quantcast stack- ranked the Internet population against the custom model, and showed high-value users display ads. This drove qualified site traffic and influenced direct sales from the Cats homepage

THE RESULTS

The Quantcast campaign delivered:

  • 377% ROAS
  • 23x Increase in average order value
  • Exclusive partner on plan

Questions about how Quantcast can help?