- Increase direct ticket sales for the theatre show Cats
- Increase direct market share
- Attracting new customers in an efficient and cost effective way
- Emergence of online ticketing resellers have saturated the marketplace
We have a trusted relationship with Quantcast. With the level of insights they provide, we optimise demographic data in our marketing strategy on an ongoing basis. Quantcast demonstrates efficiency in digital advertising, helping us increase overall revenue.”
- Identifying Ideal Audiences – Quantcast used its proprietary dataset to develop a custom model based on consumers who had purchased Cats tickets directly from Stage Entertainment.
- Audience Insights – A digital ad campaign was implemented, leveraging demographics, including: age, gender, income, education and online browsing behaviour.
- Increasing Direct Sales – Quantcast stack- ranked the Internet population against the custom model, and showed high-value users display ads. This drove qualified site traffic and influenced direct sales from the Cats homepage
The Quantcast campaign delivered:
- 377% ROAS
- 23x Increase in average order value
- Exclusive partner on plan
Questions about how Quantcast can help?