Advertise — Technology

Quantcast delivers qualified trial users for Microsoft’s Azure cloud service

THE OBJECTIVE

Microsoft Azure is a comprehensive collection of integrated cloud services – analytics, computing, database, mobile, networking, storage and web – for moving faster, achieving more and saving money.

It is utilised and appreciated by developers and IT professionals around the world.

As a leader in cloud services, Microsoft is constantly looking to drive more adoption of its solutions. In this instance, Microsoft wanted to drive more signups for trials for its Azure cloud service.

THE CHALLENGE

The campaign was targeted to a very specific niche audience (B2B technical audience).

In addition, Microsoft team wanted to cost effectively obtain new trial users within a very aggressive CPA goal.

THE SOLUTION

Quantcast Complete Targeting: Quantcast targeted consumers across the entire connected universe who exhibited online browsing behaviour most similar to Azure’s current converters. Quantcast’s algorithms dynamically adjusted the levels of prospecting and retargeting to reach these best matches, and drove them to signup for Azure’s services.

Niche Audience: Quantcast pinpointed Azure’s niche audience of Developers and IT Professionals with its real-time view of the entire Internet population.

Quantcast proved its ability to reach relevant technical audiences by successfully acquiring new users to trial our cloud service Microsoft Azure. Quantcast is a preferred partner for our media plan of Microsoft Azure.”

Anja von Hörsten, Senior Manager Marketing / Cloud & Enterprise, Microsoft Deutschland GmbH

THE RESULTS

Quantcast drove signups with a CPA 32% below the goal set. The users prospected by Quantcast had a 23.7% conversion rate (measured from landing page to conversion).

Questions about how Quantcast can help?