Office depot provides an array of office products from stationary to furniture for business and individuals. The goal was to drive conversions from brand new customers as well as increase brand awareness.
Office Depot sought to reach convert very niche audiences: everyday customers in-market for office supplies as well as customers that buy on the behalf of a company such as Office Managers or Personal Assistants.
We chose Quantcast as our sole prospecting partner and are delighted with their capacity to prospect new customers. Impact on CPA has been very significant and the demographic insights provided very useful for our digital planning.”
Complete Targeting: Quantcast created a custom model based on Office Depot’s best customers. This was applied to the french web population to find brand new users who were the ideal customers.
Users were shown display ads in real-time to influence a visit to Office Depot’s website, and potentially a conversion.
Seasonal Trends: A punctuated approach was implemented to take advantage of key selling periods: creative with seasonal offers for Back To School, sales and promotions, and Christmas were used to drive more customers at specific times.
Audience Insights: Using data from its Measure tool, Quantcast provided insights on the converting audience. Office Depot used reports on demographics, search terms and first visit conversion rate to inform its Facebook custom audiences campaign strategy.
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