Millésima is a primarily online, France-based leading merchant of fine wine and ‘en primeur’ fine wine.
Millésima caters primarily to a niche, premium audience of very high income wine enthusiasts.
To sustain the yearly double-digit online growth of the past 5 years, Millésima needs to find appropriate and reliable acquisition channels.
After testing several programmatic partners, Millésima found Quantcast to be superior to the competition in performance, transparency and service.
As a company with modest marketing budgets, we didn’t think programmatic was the right channel for us, given what we perceived as too broad targeting. However, Quantcast’s targeting has proven extremely accurate and has allowed us to grow by acquiring qualified new customers in an ROI-positive way“
Millésima used Quantcast’s Complete Targeting solution to acquire net new customers based on a seed of their existing best customers.
Thanks to Quantcast’s proprietary data and algorithms, the campaigns have had very positive ROI across all 5 markets targeted (France, Germany, UK, Switzerland, Belgium). Quantcast drove a record basket of €20,000. And an average basket value increase from €900 to €1,150. 62% of the conversions driven by Quantcast were brand new or lapsed customers.
Apart from driving net new customers, the campaigns successfully reactivated customers who hadn’t converted in over 9 months and in some cases several years.
Thanks to Quantcast Audience Insights, Millésima has also been able to more accurately define and segment their audiences across demographic, psychographic and behavioral attributes.
Questions about how Quantcast can help?