Advertise — Travel

icelolly.com acquires new customers by integrating online-offline data

COMPANY OVERVIEW

  • icelolly.com is one of the UK’s leading travel comparison websites. It generates call and click leads for its 20+ travel agent advertisers
  • Constantly punching above its weight in terms of spontaneous brand awareness, icelolly.com relies on strong partners to help further fuel its brand-led marketing strategy

 

Our partnership with Quantcast is delivering really strong performance, providing both high volumes of calls and low CPAs. Quantcast Measure and the audience insights within it have been a hugely valuable customer insight resource and we’ve been able to feed this into all of our other marketing and planning.”

Ross Matthews Chief Marketing Officer, icelolly.com

MARKETING CHALLENGES

  • icelolly.com continues to optimise the balance between brand awareness and direct response activities across its online and offline marketing
    channels
  • Increasingly, the aim is to find upper funnel channels targeting new prospects and turning them into customers in the most efficient way

SOLUTION

  • Complete Targeting: icelolly.com used Quantcast to generate leads as well as for remarketing. They’ve seen performance consistently coming in that betters their target KPIs
  • Audience Scaling: Custom tracking integration allowed Quantcast to build a bespoke performance model, facilitating scaling of activity driving high value and high quality calls
  • Audience Insights: Quantcast Measure and the audience insights derived from it have been a hugely valuable. icelolly.com have been able to feed this into all of their other marketing, planning and strategy

RESULTS

  • More than 3x call volumes in 4 months
  • CPA less than 50% of the target
  • Attributed CPAs better than Paid Search

Questions about how Quantcast can help?