Advertise — Technology

Deezer Tunes Up New Subscribers With Quantcast

THE GOALS

  • Attract and convert more premium customers
  • Expand into new markets

THE CHALLENGES

  • Finding a niche audience of users that will convert to Deezer’s premium service
  • Attracting new customers in new markets in an efficient and cost effective way

We have seen impressive results from working with Quantcast, and are happy with the increase in paid subscribers they have driven. Quantcast validated our findings on customer behaviour with accurate and detailed insights, which we use regularly in our marketing strategy.

Ombline De Coriolis, Head of Traffic Acquisition, Deezer

THE SOLUTION

  • Identifying Ideal Prospects- With an in-depth view of consumer behaviour globally, Quantcast was able to identify the best prospects for Deezer’s premium account in France (mature market) and Brazil (relatively new market).
  • Custom Modeling Quantcast built a custom model of Deezer’s premium customers. Combining this blueprint with its data set allowed Quantcast to drive new subscribers to Deezer’s premium+ offering through real time display advertising.

THE RESULTS
The Quantcast campaign delivered:

  • 10% Increase In Paid Subscriptions In Brazil
  • 8% Increase In Paid Subscriptions In France

Questions about how Quantcast can help?