Advertise — Insurance

Cofidis targets the right audience to acquire new customers

THE OBJECTIVE

Cofidis offers consumers a wide range of online loan solutions and expertise. This includes personal loans, extendable loans, mortgage restructure as well as insurance products and mobile services. All designed to better address the increasingly diverse needs of consumers.

Cofidis decided to partner with Quantcast to increase the number of people applying for its services.

THE CHALLENGE

Cofidis’ industry is extremely competitive. In order to keep its position as a market leader, Cofidis needs to continually develop its pool of new customers.

THE SOLUTION

Thanks to its unique, proprietary, first party data set and its expertise in lookalike modelling, Quantcast was able to establish a live profile of Cofidis’ customers, then, in real-time, identify similar consumers across the web.

Quantcast targeted these consumers efficiently to engage them and get them to apply for a loan from Cofidis. Quantcast also used retargeting to re-engage the consumers who had started an application but didn’t finalise it.

We have been working with Quantcast for several years and we are delighted with the performance delivered. Quantcast actively contributes to new customer acquisition. This is absolutely key for us to safeguard our position as market leader. The physical proximity, the approachability and the reactivity of the teams is also very important to us, particularly to optimise our campaigns.”

Jenny Rozycki, Communication Media Display Manager, COFIDIS

THE RESULTS

The quality of Quantcast’s targeting enabled Cofidis to reach only the most relevant prospects. Quantcast’s prospects have a conversion rate 3 times higher than the average of the Media plan.

Cofidis and Quantcast have been collaborating for several years. The constant optimisations of the targeting model and Quantcast’s machine learning capabilities enabled Cofidis to reduce its CPA by 28% year on year.

Questions about how Quantcast can help?