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Quantcast Supernova Sessions: Maximizing Results with a New Perspective on Attribution

When it comes to understanding ad effectiveness to inform media plans, attribution becomes a big data problem. In this Supernova session, Crate & Barrel’s The Land of Nod’s Ashley Jones and Matthew Ebbert discuss current challenges in attribution and how they are using a new method to measure the true impact of their campaigns.

We will be posting additional Supernova sessions next week, so watch this space.