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Quantcast Supernova London Sessions: Changing the Formula with David Coulthard

World-famous Formula 1 driver David Coulthard took the stage for the final presentation at Supernova London. Drawing on his experience with fast cars and fast data, he gave a thrilling insight into this very unique use of big data.

Over his 247 races, David used real-time data to gain 62 podium finishes. In this fireside chat, he explains why the real-time element is so important in a fast-paced industry where there are only 20 opportunities to sell your product every year.

Posted by Duncan Way, Marketing Associate