Quantcast is the authority in audience measurement, providing insights for over 100 million digital destinations. Get the same robust demographic and lifestyle insights for your customers, even for different stages in your marketing funnel.
You have many ways to reach your customers - Find new opportunities in search, television and print using insight into their top keywords and media consumed.
Easily stay on top of campaign performance with comprehensive, anytime reporting. Go deeper with path to conversion insights, time-of-day conversion analysis, and split-funnel attribution to maximise ROI across all your campaigns.
Split-funnel attribution drives better performance.
See how Bluewater increased year-on-year sales 8.1%.
Read the case study.
Understand the impact of marketing on your website. The traffic graph shows uniques, visits and page views, broken down by device.
Identify high value segments or see how your audience changes as they move through the funnel. Demographic insights include: Gender, Age, Family, Education and HHI.
Learn about your customers and get more from your media buys. Identify top interests of your customers, including the top thousand websites they visit.
Discover new keywords to add your paid search campaigns or to inform your content strategy. Search behaviours show your customer interests through top indexing keywords.
Identify opportunities for holistic media sponsorships or inform your TV or Print campaigns. This report shows the top indexing online media consumption behaviours of your customers.
Monitor campaign performance using standard metrics such as impression delivery and budget pacing, as well as key metrics associated with creative performance or specific campaign goals, including conversions, CPA and ROAS.
Understand the effectiveness of prospecting for your campaigns. Insights provided include, Prospecting and Conversion Rate, Average Time to Convert from First Impression and First Site Visit and details on your optimal Attribution Window.
Find out when your customers are most likely to convert. This analysis shows conversions by time of day and day of week.