12 September, 13 — LONDON – Sept. 12, 2013 – Quantcast, a digital advertising company specialising in audience measurement and real-time advertising, has made two key appointments in France and Germany as the company executes on expansion plans for Europe in Paris and Munich.
Quantcast announced the appointment of Franck Lewkowicz as managing director, France, and Paco Panconcelli as managing director, Germany, to head up operations in the two countries.
Lewkowicz and Panconcelli’s remit will be to establish the business, build a client base in France and Germany, and spearhead the company’s international expansion. Quantcast is a leader in Big Data for the digital advertising industry and is among the top five data processors in the world. Major brands such as Boots, Avis, Monsoon, Skype and Mandarin Oriental, and leading media agencies such as Walker Media and MEC, use Quantcast Advertise across Europe to reach their audience at scale and grow their business.
Lewkowicz brings more than a decade of experience working in digital media in France. Prior to joining Quantcast, Lewkowicz was sales director at Orange Advertising. While at Orange Advertising, Lewkowicz led the creation of the company’s first Web portal along with a referral engine and its first mobile offering.
Panconcelli is a veteran of the digital industry with more than 12 years of experience working in digital media in Germany. Before joining Quantcast, Panconcelli was vice president of sales at IDG Tech Media GmbH.
Phil Macauley, European managing director at Quantcast, said, “Franck and Paco’s considerable experience and knowledge of the French and German markets will be invaluable to Quantcast as we grow our presence within Europe. We look forward to leveraging our expertise as a leader in Big Data for digital advertising, helping marketers grow their business and bring innovative strategies to their digital media campaigns.”
Quantcast processes real-time data at the intersection of commerce and culture, providing useful, actionable insights for brands and publishers. Through Quantcast Measure, we have unlocked the data generated by more than 100 million digital destinations, helping publishers and creators understand and grow their businesses in ways never before possible. With Quantcast Advertise, adaptive modeling and intelligent machines are utilized to help thousands of marketers around the world find and interact with customers anywhere they connect to the digital world. Our more than 700 employees are driven by the potential for big data to radically improve everyone’s connected experiences and transform the way we all make sense of the world.
For more information, visit www.quantcast.co.uk.
Senior Communications Manager EMEA at Quantcast
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