Matt White joined Quantcast in 2012 and has since been promoted to the role of EMEA Managing Director, overseeing Quantcast’s go-to-market strategy across the EMEA region and reporting to Phil Macauley, Quantcast’s VP of Global Sales. Matt joined Quantcast as Sales Director, and was the UK’s second employee. Within two years, Matt was promoted to UK Managing Director and has since overseen the expansion of the UK operations to over 100 people. Matt’s role has been to provide increased focus, partnership and strategic consultation to media agencies and brand clients as they adapt to the changing ad technology landscape. Prior to joining Quantcast, Matt was Group Director at Yahoo!, managing Yahoo’s display and search business, and before then served as Head of Mobile Sales at Channel 4. Matt is a regular contributor to the marketing and media industry press on the changing media landscape and the effect of data and technology on advertising decision-making.